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AI, Loyalty and Conscious Travel
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The Dutch office opened in Amsterdam in 2009. Today, Sia continues to grow in the Netherlands, notably with the acquisition in 2025 of Precedence, a consulting firm specializing in digital transformation and operational excellence based in Maastricht.
The Amsterdam office specializes in different fields of expertise such as banking, insurance, energy, industries, pharma, retail, transport & logistics, human resources & change, procurement, cybersecurity, artificial intelligence, and marketing & customer experience. We are active in a multitude of projects related to Strategy, Digital Transformation, and Climate.
We have several strategic missions and blend our business and transformation consulting expertise and methodologies with the latest technologies like Data Science, RPA, IoT and more to deliver the best value to our clients. The Netherlands is home to one of our four global Data Science Centers of Excellence.
Consulting for Good is our strategic intent to be a sustainable company, now and in the future, and deliver services conceived within three predefined pillars to our clients. The pillars are Environmental, Social and Governance. Our strength lies in our approach to coaching our customers and co-creating with them. We believe in sustainable relationships with our clients; over 90% of our clients have worked with us for many years.
What sets Sia apart in the Netherlands is our ability to combine deep sector expertise with strong delivery power. We bring the reach of a global network together with local insight to deliver tailored, pragmatic solutions to industry-specific challenges, while emphasizing sustainability and corporate social responsibility. With a strong focus on agility, client-centricity, and continuous innovation supported by significant R&D investment, we deliver impactful and adaptive consulting services.
We value our clients and also invest deeply in our consultants. We promote an inclusive workplace among our employees, regardless of their background, sexual orientation, gender identity, or belief. We are, therefore, a proud signatory of the Dutch Diversity Charter. To learn more about recruitment opportunities in the Netherlands please check our job offers or email us at recruitment.nl@sia-partners.com.
We have developed an impressive client portfolio in the Energy & Industry, Financial Services and Retail sectors, and we continue to expand across Life Sciences & Healthcare, Manufacturing, Mobility & Logistics, Telecommunications & Technology, and Automotive.
Our goal is to provide a robust structural solution and operationalize it within the organization. We support clients across the entire energy system value chain, including system and grid operators, energy suppliers/traders, government, and industry. This encompasses various types of projects: strategic challenges, such as business expansion opportunities; studies on battery deployment for grid operators or innovative congestion management solutions; and the strategic implementation of new processes and systems for energy sourcing at energy suppliers. If you wish to inquire about our services, don't hesitate to reach out to Jeroen de Laat.
We offer tailored services that enable clients to navigate complex regulatory landscapes and market dynamics in the Insurance and Banking sectors. Our team supports clients in optimizing their value chains, ensuring compliance, and leveraging technology for competitive advantage and enhanced profitability. With a strong focus on risk management, project management, and compliance, we ensure our clients remain resilient, agile, and prepared to adapt to regulatory changes and evolving industry dynamics. If you wish to inquire about our services, don't hesitate to reach out to Paul Geerts.
We work with leading companies within the retail & consumer goods industry. Providing support in strategies and transformations augmented with data & AI. We ensure industry thought leadership, providing you with powerful insights into your positioning, customers and competitors. Examples include our yearly loyalty & sustainability benchmarks, as well as our capability offerings on pricing, digital transformation, customer journeys, marketing performance and ecommerce strategy. If you wish to inquire about our services, don't hesitate to reach out to Katrien Watteyne.
We support Life Sciences players to improve performance and compliance by combining process excellence and robust data management.
We help Telecom & Tech organizations scale efficiently through process excellence and data management that enable faster, smarter decisions.
We support automotive companies in strengthening operational excellence and data management to increase agility, quality, and delivery performance.
We redesign and optimize processes end-to-end to boost efficiency, quality, and customer outcomes.
We build data management foundations—governance, quality, and lifecycle—to make data reliable, secure, and usable at scale.
Partner, Energy & Industry | Amsterdam
Jeroen de Laat is Partner in Energy & Industry at Sia. He has an MSc degree in Business Administration and over 20 years of experience as a consultant/project manager.
Associate Partner, Financial Services | Amsterdam
Paul joined Sia Partners in March 2016 and leads the Insurance, Compliance & Banking team of Sia Partners in The Netherlands.
Partner, Retail & eCommerce | Brussels
Katrien is a Partner in our Retail & eCommerce practice. She supports on the one hand the development of the Belgian DSO and utilities retail business and on the other hand supports the expansion of our retail expertise and services to the FMCG retail sector.
Managing Director | Amsterdam
Yu is a Managing Director leading the Data & AI practice at Sia in BeNeLux, helping our clients accelerate their digital and AI transformation.
Amstelplein 1 - 28th floor Rembrandttower, 1096 HA Amsterdam
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Casselstraat 15 6211 JZ, Maastricht
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