Offer

How to Define Micro-Segments

We help our clients design relevant marketing strategies which optimize return on investment for each campaign. We do it thanks to a thorough knowledge of their customers’ needs, acquired using an advanced micro-segmentation methodology, based on the augmented analysis of internal and external data

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Offer

How we Define an Operational Model and the Size of a Sales Force

We support our clients in the redesign and optimization of their existing sales processes, enabling their commercial teams to save time thanks to Machine Learning and task automatization in order to better split the commercial effort depending on the prospects’ value.

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Offer

How to Design and Improve Customer Journeys using Design Thinking

We instil a culture of design and customer empathy at every level of the organization to help our clients understand the entire customer journey, outline innovative interactions, and quickly respond to customers’ requests in order to satisfy them and exceed their expectations.

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Article

How Does the Digital Customer Journey Compare in the Insurance Sector

A Benchmark of the Digital Customer Journey in Insurance when using a Smartphone.

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Article

How to efficiently manage IBM software licenses

Interview with a Software Asset Manager dedicated to IBM Products

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Article

How AI is empowering actors in the football industry

The world we live in is becoming more complex. Information technology makes it possible to generate an unprecedented amount of data. The challenge today is to know how to benefit from it and the actors of the football industry have understood that.

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Offer

How to Enable Insight Generation and Real-Time Decisions

We help construct tailor-made and predictive offers in the light of more relevant insights. We take an agile and data-driven approach in order to generate insights that are verifiable and that deal both with market and customers.

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Article

How to ensure that your DEI efforts result in long-lasting change

The business case for Diversity, Equity and Inclusion (DEI) for organisations is quite clear. Organisations that invest in DEI outperform their competitors, understand their market better and are more creative and innovative. However, organisations struggle to create an impact with their efforts.

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Research and Report

How gender-biased is your jod ad ?

Gender-coded language in Dutch job ads

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Article

How Generative AI Is Transforming ESG Reporting

Explore the impact of GenAI on ESG reporting

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