Sia wins two awards at the Prix des Sociétés de…
Articles, research and insights.
Article 2 minutes read
Accelerating Digital Telecom Operations
Telecom customers increasingly expect seamless, personalised experiences at any time. To meet these expectations, operators need digital operating models built around hyperautomation, real-time data, and AI
Research and Report 4 minutes read
Agentic Commerce: Generative AI Reshapes the Purchase Journey
A study conducted by Sia and Lemrock among 1,000 consumers, enriched by an analysis of nearly 100,000 real AI queries from the Lemrock network, reveals how generative AI is already transforming distribution, pricing and customer relationships.
Article 8 minutes read
The Future of Luxury Tourism in the GCC: Meeting the Needs of Tomorrow’s Traveller
The GCC luxury tourism market is performing well, but three pressures are reshaping the competitive landscape. Our foresight analysis identifies where each market stands and what it would take to strengthen their position.
Use Case
An Integrated ERP for an Engineering Firm
Sia supported a leading Canadian engineering consultancy in modernising its operations, from strategic vision and ERP selection to implementation planning, enabling an integrated platform to reduce manual processes and technical debt.
Use Case
Scaling GenAI Adoption in Luxury Retail
Sia helped a global luxury retailer turn its generative AI rollout into a governed, enterprise-wide capability through leadership alignment, employee adoption, an operating model and a tailored compliance framework.
Research and Report 2 minutes read
Digitally Wired: How Distribution System Operators (DSOs) are reinventing the customer experience
Sia’s 2026 comparative analysis of 14 DSOs across 6 European countries to evaluate the digital maturity in electricity distribution.