Scaling GenAI Adoption in Luxury Retail

Many companies have rolled out generative AI assistants to their employees. Turning that rollout into a governed, widely adopted capability requires executive alignment, change management, an operating model and compliance. 

A major luxury retailer, with a global workforce spanning several consumer brands and corporate functions, wanted to turn its enterprise generative AI rollout into a governed, adopted capability. 

The retailer set four goals, pursued in parallel: 

• Align the executive leadership team on an AI ambition. 
• Activate change across the organization. 
• Operationalize an AI operating model. 
• De-risk compliance. 

Sia ran four workstreams: 

• Executive alignment: the executive team aligned on an enterprise AI ambition and domain prioritization, through an offsite, an executive masterclass and a leadership AI survey. 
• Change and adoption: a 12-month strategy, an AI narrative and role-based messaging validated by the executive team; five enablement sessions, an AI champion network and hackathon playbooks. 
• Operating model: a first AI operating model (governance rituals, intake, fast-track versus strategic tracks) embedded through use-case sprints. 
• Compliance: a focused AI compliance framework aligned with existing risk, legal and IT governance. 

The retailer gained an aligned leadership team, a change and adoption strategy, an AI operating model in use and a compliance framework, the foundations of a governed, adopted generative AI capability. 

By combining leadership alignment, change management and practical governance, Sia helps companies turn AI tools into lasting capability.