Customer experience optimization

Faced with the considerable and unlimited growth in the amount of data exchanged, customer requirements in terms of responsiveness, efficiency and relevance have also increased. This is due to the need for user autonomy, coupled with a demand for attention and support for certain more technical and specific issues.

Artificial intelligence allows companies to considerably improve their customer service through various use cases:

• Recommendation engines support customers in their choice of products or services and provide them with a personalized experience
• AI-powered chatbots are involved in customer support by answering questions, providing further instructions and collecting critical customers’ insight
• Sentiment analysis helps understanding the customers’ intentions to provide a better customer support