Publications

Use Case 28 Sep 2026

Agentic AI for Sales and Marketing Operations

Sia helped a client reconnect marketing and sales by designing an agentic AI workflow that lets representatives capture sales updates naturally, keeping the CRM current and giving management reliable pipeline and campaign visibility.

Article 25 Sep 2026 10 minutes read

150,000 agents per company by 2028. Who is actually in control?

By 2028, Fortune 500 firms will run over 150,000 agents each, yet only 13% feel ready to govern them. Agents decide, they do not just execute. So the real question is not scale, but control: who decides an agent can act, and can you stop it?

Research and Report 24 Sep 2026 2 minutes read

Mortgage Credit Benchmark 2026

Sia’s Mortgage Credit Benchmark 2026 assesses the digital maturity of mortgage customer journeys across Western Europe, revealing how leading providers are using digital channels to make mortgage journeys more seamless, personalised and connected.

Use Case 23 Sep 2026

Digital and AI Roadmaps for an Energy Leader

Sia helped two energy business lines turn digital and AI ambitions into leadership-backed roadmaps, aligning stakeholders, prioritising high-impact initiatives and strengthening their capacity for sustainable growth.

Article 23 Sep 2026 5 minutes read

Unified Marketing Measurement: Bringing MMM, Attribution and Experimentation Together

MMM, attribution, experimentation and research provide different views of marketing performance. Unified Marketing Measurement helps organizations combine these perspectives to make better-informed decisions.

Use Case 21 Sep 2026

A Roadmap From Pharma Innovation to Market

Sia supported a U.S. Advanced Pharmaceutical Manufacturing Tech Hub in turning regional innovation into commercial impact, delivering an actionable, partner-owned roadmap with clear priorities, targets, ownership and timelines.