Sustainability Management: From ambition to impact
Publications
Articles, research and insights.
-
Article 3 minutes read
MMO: Measurement at the Heart of Marketing Decision-Making
Marketing Measurement & Optimization (MMO) and MMM have become strategic tools for driving performance. Discover how to unify your data (attribution, testing, media mix) to gain a 360° view, objectively evaluate your investments, and bridge the gap between marketing and finance.
-
Article 3 minutes read
AI Engineering: A Paradigm Shift Beyond the Agile Revolution
The transition to Agentic Engineering represents a deeper structural change than the historical move from Waterfall to Agile. While Agile optimized human processes, AI Agents are now redefining production itself by allowing humans to shift from line-by-line implementers to system orchestrators.
-
Article 14 minutes read
PICASSO Project: Insights, Key Benefits & Future Challenges
The PICASSO1 project, a European initiative for energy balancing exchange, has recently reached several major milestones, the latest being the connection of the Italian Transmission System Operator (TSO) Terna on November 25th, 2025.
-
Article 3 minutes read
Fixing the Vibe Coding Productivity Paradox
With the rise of “vibe coding,” AI systems can now generate most code at unprecedented speed. Yet organizational productivity gains remain modest. True productivity improvements emerge when companies redesign workflows, trust mechanisms, and governance to operate with autonomous AI systems.
-
Article 3 minutes read
Elevating Compliance Readiness in a Rapidly Evolving Insurance Regulatory Landscape
As regulatory expectations intensify, insurers must transform compliance from a reactive obligation into a strategic, technology-enabled capability that strengthens resilience and trust.
-
Article 3 minutes read
Alpine Tourism: Sia and Best of the Alps announce a strategic collaboration
Sia and Best of the Alps are pleased to announce the launch of a strategic collaboration aimed at accelerating the transformation, attractiveness and international reach of Best of the Alps, the iconic association bringing together some of Europe’s most prestigious ski resorts.