MMO: Measurement at the Heart of Marketing…
Publications
Articles, research and insights.
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Article 3 minutes read
MMO: Measurement at the Heart of Marketing Decision-Making
Marketing Measurement & Optimization (MMO) and MMM have become strategic tools for driving performance. Discover how to unify your data (attribution, testing, media mix) to gain a 360° view, objectively evaluate your investments, and bridge the gap between marketing and finance.
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Article 3 minutes read
AI Engineering: A Paradigm Shift Beyond the Agile Revolution
The transition to Agentic Engineering represents a deeper structural change than the historical move from Waterfall to Agile. While Agile optimized human processes, AI Agents are now redefining production itself by allowing humans to shift from line-by-line implementers to system orchestrators. At S
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Article 3 minutes read
Fixing the Vibe Coding Productivity Paradox
With the rise of “vibe coding,” AI systems can now generate most code at unprecedented speed. Yet organizational productivity gains remain modest. True productivity improvements emerge when companies redesign workflows, trust mechanisms, and governance to operate with autonomous AI systems.
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Article 3 minutes read
Elevating Compliance Readiness in a Rapidly Evolving Insurance Regulatory Landscape
As regulatory expectations intensify, insurers must transform compliance from a reactive obligation into a strategic, technology-enabled capability that strengthens resilience and trust.
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Article 3 minutes read
Alpine Tourism: Sia and Best of the Alps announce a strategic collaboration
Sia and Best of the Alps are pleased to announce the launch of a strategic collaboration aimed at accelerating the transformation, attractiveness and international reach of Best of the Alps, the iconic association bringing together some of Europe’s most prestigious ski resorts.
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Article 3 minutes read
AI-Powered Asset Management: From Experimentation to Essential Infrastructure
Artificial Intelligence is becoming core infrastructure for asset managers facing rising regulation, costs, and client demands. Applied responsibly, AI streamlines operations, strengthens insights, and augments human expertise—enabling faster decisions and more resilient, scalable organizations.