Executive Update: FinCEN Proposed Rule Amending…
Leveraging Data Science to Foster Cross-Selling
The very ambition of a bancassurance partnership is to deepen customer engagement, through an extended client reach and to create additional cross-selling opportunities.
To some extent, existing partnerships do achieve those benefits. But could they do it more efficiently? At Sia Partners, we believe that most bancassurance partnerships could do much more by leveraging the right touchpoints and by making use of open data. In this article, we will illustrate our case by going through the example of one of our data science bots. This bot was built to help bancassurance partners sell home insurance on a set of banking uses cases (when opening a retail bank account, when changing banking address, when applying for a New Mortgage Loan, etc).
- To know more, browse our full bancassurance home insurance bot.
If you want to know more about our AI solutions, check out our Heka website.
Contact us for more information
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David Martineau
Managing Partner | Paris
David Martineau is Chief AI Officer at Sia, based in Paris. He supports executive committees and technology leaders across all transformations related to AI adoption. A CentraleSupélec engineering graduate, he has strong expertise in AI, data science, and quantitative analytics.
