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3D & AI for Business Transformation : the ultimate guide for Retail and Luxury.
The convergence of 3D and generative AI marks a turning point for the retail and luxury industries. Beyond transforming design and marketing, these technologies are redefining how brands imagine, create, and interact, opening a new era where digital craftsmanship meets algorithmic intelligence.
By merging 3D modeling with the generative power of AI, brands can now prototype in hours, visualize products with photorealistic precision, and produce immersive, personalized content at scale. From AI-assisted design and virtual showrooms to intelligent e-commerce and adaptive storytelling, 3D and AI unlock new levels of agility, creativity, and emotional engagement.
Emerging technologies such as Neural Radiance Fields (NeRF), Gaussian Splatting or 3D Diffusion Models are accelerating this shift, making advanced 3D creation faster, lighter, and more accessible to creative and marketing teams. Yet this acceleration comes with responsibility, requiring a careful balance between performance, ethics, and sustainability in an increasingly data-driven landscape.
Here lies the real challenge for most organizations: not adopting the technology, but scaling it responsibly while maintaining brand integrity, protecting intellectual property, and ensuring data security in compliance with evolving frameworks such as the EU AI Act. Sustainable innovation now means reducing physical waste while managing the environmental footprint of digital production.
The promise of 3D and generative AI is therefore not only creative, but structural. It calls for new governance models, new skills, and a long-term vision that embeds technology into the brand’s DNA, turning innovation into a force for both efficiency and expression.
A white paper presenting breakthrough 3D and AI strategies for luxury and retail
To help retail and luxury brands through today’s organizational and technological shifts, POWER.xyz, the Institut Français de la Mode, and Sia have created this white paper. It provides a clear view of the current state of technology, the real business opportunities it unlocks, and the governance frameworks needed to succeed.
This guide goes beyond theory. It highlights concrete use cases across the product lifecycle, explains which infrastructure choices truly matter, and shows how leading brands such as Ami Paris, Maje Decathlon, La Maison Convertible and many others are already deploying these technologies in production.
You will learn how to assess your current maturity, set achievable KPIs, build the right teams, manage 3D asset pipelines efficiently, and navigate the ethical and regulatory landscape as AI-generated content becomes standard.
Brands that act decisively today, building scalable 3D infrastructure and establishing robust AI governance, will shape the future of luxury and retail for the next decade.