Research and Report
What are the keys to high performing RDI…
This study explores the key factors that contribute to high…
2 minutes read
150,000 agents per company by 2028. Who is…
Locations
Sia Middle East began with the establishment of the Dubai office in 2009 focusing on Energy and Utilities. From there, a gradual growth in regional scope and practice has paved the way for successful wins within other sectors in Abu Dhabi, Doha, and Riyadh.
Our management comprises a collective 80 years’ experience in Management Consulting. Along with a multinational team, the Partners leading the Middle East have a long record of accomplishments and expertise, and play an active role in the realization of the regions’ vision within the field of strategy execution, whilst working with top organisations in both Public and Private sectors.
Across engagements, Sia Middle East supports clients through Data & AI Strategy, Strategy Delivery Office, Innovation Strategy and Certification, Service Design and Digital Delivery, and Operating Model Design.
Our Capabilities
Define clear strategic direction, prioritize initiatives, and translate ambition into actionable roadmaps.
Anticipate disruption, explore new opportunities, and shape future-ready strategies and portfolios.
Establish robust governance, align stakeholders, and accelerate delivery across complex transformation programs.
Enable end-to-end digital transformation and unlock value through scalable AI and data-driven use cases.
Enhance customer experience and marketing effectiveness across journeys, channels, and measurement.
Meet our team
-
Rafael Lemaitre
Partner, UAE Market Leader | Strategy, Growth & Innovation Middle East Leader
Rafael is a Partner at Sia. He has developed his professional career in management consulting, having specialized in innovation management and strategy execution.
-
Carlos Guevara
Partner, Qatar Market Leader | Business & Digital Transformation Middle East Leader
Since 1997, Carlos has advised over 50 organizations, across +15 countries. Before joining Sia, he co-founded the boutique consultancy ShiftIN Partners. He also held leadership positions at The Palladium Group and at the global giant CEMEX.
-
Roberto Wyszkowski
Partner, KSA Market Leader | Growth & Innovation Global Leader
For the past 20 years, Roberto has served as consultant and management coach at many large organizations, focusing on strategy planning and execution, innovation, change management, and corporate performance management.
-
Cesar Moukarzel
Partner | Citizens' Services Global Leader
Cesar is an Partner at Sia in the Middle East. He leads and focuses on the Government sector, as well as Strategy Development & Execution, Innovation Management, and Large Transformations.
-
Khalid El Bachraoui
Associate Partner | Data & AI Middle East Leader
Khalid is an Associate Partner based in Dubai, with extensive experience in business and digital transformation, and cross-sector expertise in AI, data, digital innovation, and customer experience.
-
Patrick Holzer
Associate Partner, UAE
Patrick is an Associate Partner based in the UAE, advising dynamic organizations on strategic growth through foresight, innovation, and economic cluster development, with a focus on tourism and the culture and creative industries.
- Tourism
- Optimized Customer Service
- Organizational Development
- Business Strategy & Corporate Planning
-
Anis Balla
Managing Director, UAE
Anis is a Dubai-based Managing Director at Sia, where he leads the Energy, Utilities, and Transport activities for the Middle East. Graduated in industrial engineering and holding a master’s degree in business management, he leverages his global background to drive strategic projects focused on innovation, business transformation, and human capital
- Energy, Resources & Utilities
- Mobility
- Supply Chain & Logistics
- Business Strategy & Corporate Planning
- Growth & Innovation
- Business Transformation
What our experts say
Offices
-
-
Shatha Tower
Office 2615, Dubai Media City, PO Box 502665, Dubai, UAE
Phone. : +971 4 443 1613
Dubai
-
-
-
Nation Towers Mall
Office 100-NTM, Corniche Road PO Box 54605, Abu Dhabi, UAE
Phone. : +971 2 508 9059
Abu Dhabi
-