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Khalid El Bachraoui

Managing Director | Middle East Hub

Picture of Khalid El Bachraoui

Khalid joined Sia in 2010 after a diverse career in consulting and industry. He holds an MSc in Aerospace Engineering from Delft University of Technology. 

He has developed expertise in business and digital transformation, as well as cross-sector experience in AI, data, digital innovation, and customer experience. 

Over the course of his career, he has led major digital transformation initiatives and crafted customer-centric strategies that delivered tangible value across sectors such as travel, energy & utilities, manufacturing, retail, and government  

Today, Khalid is based in Dubai, where he leads the Digital, AI and CX practice for Sia covering all markets in the Middle East.