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Digital Innovation Summit

September 3rd 2020, Virtual Summit



  • The Digital Innovation Summit is the event of the year where great minds come together to discuss the latest digital trends and innovations. An event you do not want to miss!
  • The sixth Digital Innovation Summit will take place on September 3rd, 2020.
  • For the first time we will host the Summit virtually. As the global economy and society is gradually recovering from the COVID-19 crisis, the theme of this year’s edition is “Beyond COVID-19”.
  • Want to know more? Read about it in the Program & Speakers section!
  • During the Digital Innovation Summit, leading experts from various industries will come together and share their point of view on how Digital Innovation can be applied and accelerated to come out stronger from the crisis. Do you want to gain​ insights on experiences and tactics for setting up a bold digital plan to catch up? Then join us now!

The Digital Innovation Summit offers you

  1. Insights on how to apply Digital Innovation to come out stronger from the COVID-19 crisis.

  2. Results of the Digital Dominance Benchmark including a COVID-19 special.

  3. An exciting program with front-runners from the field sharing their point of view.

  4. Interactive sessions which will be given virtually.

  5. Networking opportunities with companies and colleagues in a high-end inspirational environment.



Alibaba Group | Vattenfall | AT&T | Picnic | Autoriteit Consument & Markt | Damen | Thunderhead 


Program & Speakers

This year’s theme: “Beyond COVID-19”

The COVID-19 pandemic has put global markets and society in “freeze mode” resulting in severe impact on global consumer demand, industrial activity and our day-to-day lives. As we are reaching the containment phase of the crisis, companies have to return fast to business growth and (re)gain market share.

Companies should today – more than ever – accelerate the execution of their Digital Strategy and effectively harvest the potential of Digital Innovation. A key question for every company should be: how can I come out stronger from the crisis by leveraging the power of Digital Innovation?

During the Digital Innovation Summit different topics will be discussed to cover this question. These topics have been divided into three tracks: Business Transformation, Artificial Intelligence, and Innovation & Growth.


Track 1: Business Transformation

In a fast-changing world, it is essential to know how to scale digital within an organization and combine theory with practice. Are you interested in finding out if there is such a thing as a human touch and “emotion” in a fully digital world? When transforming a business, there will be pitfalls when implementing and running your digital platform. What are these pitfalls and how do you create an agile culture where there is room for failure while maintaining a performance-driven mindset?

Track 2: Artificial Intelligence

Artificial intelligence (AI) is rapidly changing the way business is done. How do you scale AI to all your business units over many agile teams? How is AI used for doing good at large? How can we ensure to include everyone in the democratization of AI within your organization? Join us and find answers to your needs.

Track 3: Innovation & Growth

In a world that never stays the same, more than once we need to adapt in our personal lives and business by looking for new ideas, technologies and techniques. Innovation usually starts small with a lot of experimenting, prototyping and pivoting. If we find the sweet spot for product-market fit, we can leverage our product and technique to a different field to enable growth. In interactive sessions and workshops, you can unleash your creative energy by applying design thinking and other techniques to connect deep customer insights to technological possibilities. Are you ready for growth?!


Mathilde Meeuwis​

Program Manager Digital Transformation at Damen Shipyards Group

Mathilde leads changes in complex environments. Strongly focussed on stakeholder management, communication across the whole organization. Specialized in change management and implementations of big (IT) changes in customer facing organizations. Ability to create handshakes by involving people, so an agreed point of view can be developed and delivered.

Visit Mathilde's LinkedIn profile

Winnie van Heesch​

​Strategy Advisor Consumer Affairs at Autoriteit Consument en Markt

Winnie is a political scientist. She started her career at the economics office of the ABN AMRO bank, but now she has more than 15 years of experience in regulation on competition and consumer protection. In june last year, she started working as a strategy advisor at ACM

Visit Winnie's LinkedIn profile


Mareille de Bloois

Consumer Behavior Expert at Autoriteit Consument en Markt

Mareille is one of the first members of ACM's Behavioural Insights Team. She has a background in social psychology. She integrates behavioural insights into the work of ACM. By implementing a behaviourally informed, evidence-based approach, she discovers what the most effective intervention is to help consumers make better choices and stimulate businesses to comply with the rules.

Visit Mareille's LinkedIn profile


Jack Peters

Business Development Director at Alibaba Group

Jack Peters joined Alibaba as Business Development Director in 2016. He is responsible for overseeing growth in the UK, Nordics and Netherlands regions, working with companies to enter the Chinese market and reach the 800 million annual active consumers on Alibaba's platforms.

He has a wide and extensive background in retailing, having worked and prior to Alibaba, in senior director roles at both Blokker and Aldi, as well as larger-listed companies such as Metro. Though his expertise is primarily in business development, Jack has broad experience across other areas of business, ranging from strategy to operations.

Visit Jack's LinkedIn profile


Steven van de Ridder​

Director Advanced Analytics at Picnic

Steven is an engineer with an economics degree or an economist with a passion for engineering, after 13 years on the intersection between business, data and software development, Steven is still trying to figure this one out. After joining Picnic 4 years ago, just as the concept went from pilot to startup, he spent the first two years building the commercial function: team, processes, infrastructure and relationships with external partners.

The last two years, he has been passionately working to turn Picnic's data into insights, models, and algorithms to increase customer happiness, employee efficiency, and supplier effectiveness. 

Visit Steven's LinkedIn profile


Markus Ricke

Product Owner Data & Analytics Platform at Vattenfall Energy Trading

Markus joined Vattenfall in 2013 as Product Owner for the company’s Data & Analytics platform. He is responsible for further developing the platform so that it can serve as basis for Vattenfall’s ambitions in automation and AI.

He has a Ph.D. in Banking & Finance and prior to Vattenfall worked for several years in the financial industry, leading teams of quants and data scientists.

Visit Markus' LinkedIn profile


Natasha Wadher​

Regional Marketing Manager EMEA at Thunderhead

Natasha has worked in both B2B and B2C organisations. In her current role at Thunderhead, she helps bring to light a company’s true capability of driving business results and CX differentiation through customer journey orchestration and real-time interaction management.

Visit Natasha's LinkedIn profile


Martin Hermsen

Partner at Sia Partners 

Martin Hermsen is partner at Sia Partners Netherlands and is responsible for the Marketing & Customer Experience practice. He has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. Martin studied Information Engineering at the University of Amsterdam, and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

Visit Martin's LinkedIn profile


Khalid El-Bachraoui

Senior Manager Digital & MCX at Sia Partners

Khalid El-Bachraoui is a Senior Manager within the Digital, Marketing & Customer Experience practice of Sia Partners. He has over 10 years of consulting experience serving global customers in the area of Digital Transformation. Khalid coordinated this year’s Digital Dominance Benchmark together with his research team and will present the benchmark results during the Digital Innovation Summit. Feel free to contact Khalid in case of inquiries/questions related to the Digital Dominance Benchmark.

Visit Khalid's LinkedIn profile


Robert Jan van Vliet​

Partner Energy Utilities & Environment at Sia Partners​

Robert Jan van Vliet is partner at Sia Partners and works for over 15 years as management consultant with Utilities, Oil & Gas and Chemicals companies. Robert Jan founded the Sia Partners office in Amsterdam early 2010. In his approach he considers teamwork, a positive and engaged mindset mandatory in order to perform well at his customers and to optimize team performance. Robert Jan is currently very active in the areas of digital transformation and analytics-based consulting. Robert Jan holds a Master of Science in Business Administration from the Erasmus University in Rotterdam.

Visit Rbert Jan's LinkedIn profile


Damen Shipyards​

Speaker: Mathilde Meeuwis

Damen is a family owned business that stands for fellowship, craftsmanship, entrepreneurship and stewardship. We believe that our oceans, seas, lakes and rivers offer humanity a growing range of possibilities in terms of trade, food, energy and recreation. We provide maritime solutions to meet these opportunities, through design, shipbuilding, ship repair and related services.

In the previous century, we revolutionised shipbuilding with standardisation and serial production. More than ninety years and 6,000 ships later, those pillars are unchanged. Their importance is only growing with the need for increased sustainability and digitalisation. It is our aim to combine our proven standardisation with the innovations of digitalisation to become the world’s most sustainable shipbuilder.

Authoriteit Consument & Markt​

Speaker: Winnie van Heesch & Mareille de Blois

De Autoriteit Consument & Markt (ACM) is een onafhankelijke toezichthouder die zich sterk maakt voor goed werkende markten voor mensen en bedrijven. De ACM houdt met dat doel toezicht op de mededinging, een aantal specifieke sectoren en het consumentenrecht.

De Autoriteit Consument & Markt (ACM) draagt bij aan een gezonde economie door markten goed te laten werken voor mensen en bedrijven. In goed functionerende markten concurreren bedrijven eerlijk met elkaar en benadelen zij niemand met oneerlijke praktijken. Mensen en bedrijven weten welke spelregels gelden en hoe zij voor hun rechten kunnen opkomen.



Speaker: Jack Peters, Business Development Director

Alibaba Group's mission is to make it easy to do business anywhere. We enable businesses to transform the way they market, sell and operate and improve their efficiencies. We provide the technology infrastructure and marketing reach to help merchants, brands and other businesses to leverage the power of new technology to engage with their users and customers and operate in a more efficient way. 

Our businesses are comprised of core commerce, cloud computing, digital media and entertainment, and innovation initiatives. In addition, Ant Financial, an unconsolidated related party, provides payment and financial services to consumers and merchants on our platforms. A digital economy has developed around our platforms and businesses that consists of consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners and other businesses.



Speaker: Steven van de RidderDirector Advanced Analytics 

Technology, smart planning, and a fleet of electric vehicles lead to less food waste and fewer food miles. Picnic is competitive and sustainable. Software is helping us lead a grocery revolution. But we don’t just sell apples. Our entire operation is run in-house: the supply-chain, forecasting, warehouse systems, partnership and fleet strategies. From the backend to the front, we’re pioneering development in e-commerce and urban logistics.

With a data-driven approach and an app-only store, Picnic has become Europe’s fastest growing online supermarket.



Speaker: Markus Ricke, Product Owner Data & Analytics Platform

Vattenfall is one of Europe’s largest generators of electricity and one of the largest producers of heat. Our main markets are the Nordic countries, Germany and the Netherlands. The Group has approximately 20,000 employees. The Parent Company, Vattenfall AB, is 100%-owned by the Swedish state, and its headquarters are in Solna, Sweden.

Vattenfall’s purpose is to Power Climate Smarter Living. At Vattenfall we exist to help all of our customers power their lives in ever climate smarter ways and free from fossil fuel within one generation.



As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.

Throughout its history, AT&T has reinvented itself time and time again – most recently adding WarnerMedia to reshape the world of technology, media and telecommunications. Our two companies are no strangers to making history together. In the 1920s, AT&T built the technology to add sound to motion pictures, which Warner Bros. then used to create the first talking picture.

For nearly 100 years, WarnerMedia and its family of companies have redefined how audiences around the world consume media and entertainment. It launched the first premium network in HBO and introduced the world’s first 24-hour all-news network in CNN. WarnerMedia continues to deliver popular content to global audiences from a diverse array of talented storytellers and journalists.



Facilitator:  Natasha Wadher, Regional Marketing Manager EMEA

Thunderhead is a privately owned software company, who since launching in 2004, has become a recognised global leader in the customer engagement and business communications market. With its cloud-based, intuitive ONE Engagement Hub, Thunderhead joins up web, mobile, in-store and contact centre customer experiences giving brands a multi-dimensional understanding of customer journeys and enabling actionable conversations in real time.

Sia Partners

Facilitator: Martin Hermsen

Sia Partners is a next generation consulting firm focused on delivering superior value and tangible results to its clients as they navigate the digital revolution. With over 1,650 consultants in 16 countries, we will generate an annual turnover of USD 300 million for the current fiscal year. Our global footprint and our expertise in more than 30 sectors and services allow us to enhance our clients' businesses worldwide.

We guide their projects and initiatives in strategy, business transformation, IT & digital strategy, and Data Science. As the pioneer of Consulting 4.0, we develop consulting bots and integrate AI in our solutions. 


Digital Dominance Benchmark

What are the most digital dominant brands in the Netherlands?

For the fourth year, digital prominent brands will be analyzed on their digital strengths. The benchmark shows the digital competitiveness of a brand among different digital channels. Digital advantage is a crucial factor in winning the battle for customers in today’s highly competitive and digitally advancing markets. With our Digital Dominance Benchmark, you will gain insight into the digital strength of your brand and stay ahead of the competition!

The detailed benchmark results will be presented on the Digital Innovation Summit and context is given on how the digital strength of brands can be improved. In the benchmark, companies are assessed in five different categories: 

  • Branded websites
  • Youtube
  • Social Media
  • SEO & keyword usage
  • Mobile Aps

Within these categories, more than 50 performance indicators have been measured that aggregate into a total score. Our benchmark is unique in its approach and combines our deep analytical and digital marketing skills. 

Visit our website to know more about the Digital Dominance benchmark. We can tell you what your brands’ position is within the benchmark industry group and what the more detailed results are. If required, we can provide you with a deep dive into the results, the impact of them and possible actions to be taken to gain digital dominance.

Feel free to contact us:

Join the summit to learn and exchange knowledge on how to face the challenges in your company’s digital transformation.

Key Findings.

Why Digital Dominance is more important than ever!

The benchmark results of the Digital Dominance Benchmark 2020 show that pureplay eCommerce brands become even stronger followed by retailers with a strong developed omnichannel or digital first strategy. The customer landscape changed dramatically in the last years. We saw retail “going discount” with Action as a prime example but also the pureplay eCommerce taking over with and Coolblue and we saw the traditional retailers are becoming true omnichannel retailers like H&M and Zara.

The rising generation of younger, tech-savvy Millennial consumers wants low prices coupled with next-day delivery, convenience and seamless omnichannel experiences connecting in-store and online shopping. Direct-to-consumer digital brands emerged and extended from clicks to bricks, raising the bar for in-store shopping experiences. Now, as Generation Z enters the market and begins to spend, we are seeing that they are bringing again differentiated shopping expectations than that of Millennials.

Knowing and understanding the customer is the only way brands will be able to stay in the game. Traditional models no longer work as their supply chains are too slow and too disconnected with personalized experiences modern shoppers seek. Looking forward, retailers and brands need to keep pace with consumers’ wants and needs. Even amidst economic uncertainty, those who are able to match their product offerings, sustainability practices and seamless, digitized experiences to customer expectations will have the greatest opportunity to capture market share while minimizing costs.

In this era, the digital dominance of brands and the consumer experience are more important than ever.

Winners & Losers per industry

Per industry, the difference between the highest and lowest scoring brand (the dispersion) and the average scores are provided.  As can be seen in figure 1, the dispersion per industry differs significantly. One would expect that the dispersion becomes smaller over time. However, this is not the case for every industry. This year multiple industries demonstrated an increase in their digital performance compared to last year’s benchmark. Figure 2 visualizes the dispersion and average score of the total Digital Dominance Index per industry compared to the last year. 

The most remarkable insights are:

  • The difference between the highest scoring brand and the lowest scoring brand is substantial.

  • The Airlines industry has the highest average score and the Food & Beverages industry has the lowest average score;

  • The eCommerce industry has the highest scoring brand. The highest scoring brand in the Kitchen Appliances industry scores slightly above the average of all industries.

  • Fintech, Food & Beverages and Pharmaceuticals highest scoring brand scores slightly below the average of all industries

If you want to get into the details on how your brand performs and how to lead the Digital battle, feel free to visit our Digital Dominance Benchmark website


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