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Greenly and Sia Partners announce the launch of the Green Banking API. The objective is to allow individuals to measure their carbon footprint through their transactional history.
Launched by Greenly, specialist in automated carbon tracking, the Green Banking API allows banks and fintechs to offer their customers a feature to automatically calculate the carbon footprint of all their transactions.
According to Alexis Normand, CEO and co-founder of Greenly, "As ecological awareness has become a reality for consumers, they expect to be able to better understand their impact on their environment and then find ways to act more responsibly. Banking institutions seem ready to commit and accompany their customers in this approach by offering solutions and personalized services around carbon commitment".
Thanks to this partnership with Greenly, more than six French and European banks, and fintechs, such as BNP Paribas, Pix Pay and Arkea already offer their customers the ability to measure their carbon footprint, to better understand their main emissions and finally help in reducing them.
More than an innovation or an additional service, the ability for individuals to measure the carbon impact of their consumption is becoming a market standard, as younger generations increasingly want to take action against climate change.
Within the global partnership between Sia Partners and Greenly, this distribution agreement will facilitate the wider deployment of this carbon footprint calculation offer throughout the world.
According to Marin Delattre, Manager in Banking at Sia Partners, "This partnership allows us to combine the best carbon footprint calculation technology that can be easily integrated into banking infrastructures with the multi-sector expertise of Sia Partners. This way, banks' issues are addressed from start to finish, from strategic framing to market launch, including the digital design of the offer".
Beyond the synergies expected by the two companies and the commercial acceleration made possible by promoting this offer through Sia Partners’ hubs in Europe, North America, Asia and the Middle East, the ambition of the partnership is to generalize the calculation of the carbon footprint for individuals, throughout the world.
In just a few years, Greenly has become one of the world leaders in the enrichment of payments with a carbon measure. With 6 banks already on board, more than 3 million consumers benefit from this measure.
Greenly relies on a proven methodology to thoroughly categorize each payment. In addition to the analysis, Greenly also offers users personalized advice to help them with the ecological transition and adopt the right gestures.
With presence in 18 countries and 38 offices, Sia Partners will rely on its sales network to offer Green Banking to all its global banking clients. In each of its hubs, leaders trained in Greenly technology will deploy the offer and provide personalized support to banks in managing banking projects, implementing Greenly technology, and designing digital projects with SiaXperience.
Founded in October 2019 by Alexis Normand (CEO, ex-Health Director of Withings, HEC, Sciences-Po, via the Boston offices of Withings and Techstars), Matthieu Vegreville (CTO, X-Telecom, data scientist at Withings) and Arnaud Delubac (UX/UI, ESSEC-Centrale, INSEE, previously in charge of digital communication in the Prime Minister's office). Offspend SAS launched the Greenly application in January 2020 to allow people to measure and reduce their ecological impact, by analyzing their banking expenses and offering rewards and coaching to avoid carbon semissions. In September 2021, it launched its carbon footprint suite for SMEs.