Ports Go Green with Onshore Power Supply
Customer Data Platform (CDP) Strategy Guide
Discover how to select the right tool to address current marketing challenges companies are facing.
Why Customer Data Platforms Matter More Than Ever
In today’s fragmented digital landscape, most companies use less than 30% of their available data. Yet, personalized experiences and seamless journeys are now key to customer loyalty and business performance. The gap? A lack of centralized, actionable insights.
Our Customer Data Platform (CDP) Strategy Guide walks you through how to close that gap—helping you choose, implement, and maximize the value of a CDP aligned with your business goals.
This resource was designed by Sia experts who have supported leading brands in unlocking the full potential of their data for high-impact marketing and CX transformation.
What You’ll Learn
This presentation addresses five core areas critical to CDP success:
1. The Modern Marketing Challenge
Most companies face fragmented data systems, limited personalization capabilities, and regulatory pressure. A CDP can solve this by offering a unified, real-time customer view that powers everything from segmentation to predictive engagement.
2. Sia’s Point of View
A CDP alone isn’t enough—governance, integration, and alignment with marketing objectives are crucial. We detail how real-time personalization, compliance, and predictive analytics combine to drive better decisions and faster ROI.
3. CDP Fundamentals
Learn the key differences between CDP, DMP, and CRM—and why CDPs are uniquely positioned to support omnichannel activation, 360° profiling, and customer intelligence across touchpoints.
4. Vendor Selection & Evaluation
Discover what to look for when selecting a CDP: from architecture and integration to marketing automation, analytics, scalability, and pricing. We include sample evaluation matrices tailored to common business needs.
5. Sia’s Proven Framework
We outline our structured end-to-end methodology—from use case framing and governance setup to campaign orchestration and AI-powered personalization. Case studies with EDF and other leaders illustrate what success looks like.
Ready to Build a CDP That Performs?
Whether you’re in the early scoping phase or ready to activate campaigns, our guide is a powerful starting point for aligning stakeholders, defining priorities, and building a future-proof customer data foundation.
Download the CDP Strategy Guide
Download the full presentation to explore practical frameworks, use cases, and technology insights to support your CDP journey.
