The Workforce Ahead: Designing and Planning for…
Publications
Articles, research and insights.
-
Article 5 minutes read
Unified Marketing Measurement: Bringing MMM, Attribution and Experimentation Together
MMM, attribution, experimentation and research provide different views of marketing performance. Unified Marketing Measurement helps organizations combine these perspectives to make better-informed decisions.
-
Use Case
Digital and AI Roadmaps for an Energy Leader
Sia helped two energy business lines turn digital and AI ambitions into leadership-backed roadmaps, aligning stakeholders, prioritising high-impact initiatives and strengthening their capacity for sustainable growth.
-
Use Case
A Roadmap From Pharma Innovation to Market
Sia supported a U.S. Advanced Pharmaceutical Manufacturing Tech Hub in turning regional innovation into commercial impact, delivering an actionable, partner-owned roadmap with clear priorities, targets, ownership and timelines.
-
Use Case
Bringing an AI Oral Cancer Test to Patients
Sia helped transform an AI-powered oral cancer detection tool into a clinical diagnostic, combining product engineering, regulatory strategy and quality systems to support its U.S. launch and global commercialisation.
-
Article 2 minutes read
Accelerating Digital Telecom Operations
Telecom customers increasingly expect seamless, personalised experiences at any time. To meet these expectations, operators need digital operating models built around hyperautomation, real-time data, and AI
-
Research and Report 4 minutes read
Agentic Commerce: Generative AI Reshapes the Purchase Journey
A study conducted by Sia and Lemrock among 1,000 consumers, enriched by an analysis of nearly 100,000 real AI queries from the Lemrock network, reveals how generative AI is already transforming distribution, pricing and customer relationships.