Publications

Article 07 Sep 2023 9 minutes read

E-commerce Delivery: Improving Customer Experience

Providing outstanding delivery experiences is imperative for retailers. They must therefore redefine their marketing mix according to customer segmentation.

Article 02 Nov 2016 15 minutes read

Hospitality sector : online intermediaries enter the dynamic pricing market

Price variability is nothing new in the hospitality sector. For almost 30 years, hotels have been using Revenue Management (RM) strategies to optimize their income. In the recent years however, techniques have evolved.