Agentic Commerce: Generative AI Reshapes the…
Publications
Articles, research and insights.
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Research and Report 4 minutes read
Agentic Commerce: Generative AI Reshapes the Purchase Journey
A study conducted by Sia and Lemrock among 1,000 consumers, enriched by an analysis of nearly 100,000 real AI queries from the Lemrock network, reveals how generative AI is already transforming distribution, pricing and customer relationships.
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Article 8 minutes read
The Future of Luxury Tourism in the GCC: Meeting the Needs of Tomorrow’s Traveller
The GCC luxury tourism market is performing well, but three pressures are reshaping the competitive landscape. Our foresight analysis identifies where each market stands and what it would take to strengthen their position.
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Research and Report 1 minute read
From Corporate Cards to Finance Control Planes
For most of the last decade, corporate cards, expense tools, procurement, and accounts payable were easy to keep in separate boxes. That separation is dissolving, and our new whitepaper maps the single governing layer taking shape underneath, and who's positioned to own it.
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Research and Report 2 minutes read
Digitally Wired: How Distribution System Operators (DSOs) are reinventing the customer experience
Sia’s 2026 comparative analysis of 14 DSOs across 6 European countries to evaluate the digital maturity in electricity distribution.
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Article 4 minutes read
SAF at a Crossroads: From Policy Ambition to Industrial Reality
Aviation is under increasing pressure to decarbonize, but many of the technologies expected to transform the sector are still years away from large-scale deployment.
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Article 4 minutes read
The growing role of events as a strategic lever for tourism and economic growth
Event tourism has evolved from calendar fillers to economic cornerstones, scaled by shifting underlying strategic drivers