The Era of Agentic Commerce: A Strategic…
Publications
Articles, research and insights.
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Article 3 minutes read
The Era of Agentic Commerce: A Strategic Framework for the Dual-Interface Brand
Commerce is entering a new phase. Not because consumers have disappeared from the journey, but because their role within it is being redefined. he linear, click-driven funnel—designed for explicit, human-led navigation—is being compressed and redistributed by AI.
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Article 2 minutes read
Predict4Resilience: Leveraging AI and Weather Data to Strengthen Grid Resilience
Sia supported SP Energy Networks (SPEN), part of the Iberdrola Group, in the development of Predict4Resilience (P4R): an advanced decision-support tool designed to help Control Room engineers anticipate and respond to severe weather events and storms impacting the electricity network.
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Article 3 minutes read
MMO: Measurement at the Heart of Marketing Decision-Making
Marketing Measurement & Optimization (MMO) and MMM have become strategic tools for driving performance. Discover how to unify your data (attribution, testing, media mix) to gain a 360° view, objectively evaluate your investments, and bridge the gap between marketing and finance.
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Article 3 minutes read
AI Engineering: A Paradigm Shift Beyond the Agile Revolution
The transition to Agentic Engineering represents a deeper structural change than the historical move from Waterfall to Agile. While Agile optimized human processes, AI Agents are now redefining production itself by allowing humans to shift from line-by-line implementers to system orchestrators.
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Article 3 minutes read
Fixing the Vibe Coding Productivity Paradox
With the rise of “vibe coding,” AI systems can now generate most code at unprecedented speed. Yet organizational productivity gains remain modest. True productivity improvements emerge when companies redesign workflows, trust mechanisms, and governance to operate with autonomous AI systems.
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Article 3 minutes read
Elevating Compliance Readiness in a Rapidly Evolving Insurance Regulatory Landscape
As regulatory expectations intensify, insurers must transform compliance from a reactive obligation into a strategic, technology-enabled capability that strengthens resilience and trust.