Publications

Article 04 Nov 2026 5 minutes read

SAF at the Crossroads: From Policy Ambition to Industrial Reality

Aviation is under increasing pressure to decarbonize, but many of the technologies expected to transform the sector are still years away from large-scale deployment.

Research and Report 03 Nov 2026 5 minutes read

AI Use Cases in Industry: Where to Start to Maximize ROI?

In industry, the first AI use case to deploy is not the most ambitious one, but the one whose return on investment is fast, reliable and replicable from one site to another. This is the key finding of the 2026 benchmark conducted by Sia and La Ruche Industrielle de Lyon.

Article 22 Oct 2026 3 minutes read

Sia wins two awards at the Prix des Sociétés de Services 2026

At the third edition of the Prix des Sociétés de Services, AgentForge received the Tech Innovation Award and CAMERR was presented with the Jury Prize. Two initiatives, one shared ambition: using innovation to deliver tangible impact.

Article 19 Oct 2026 4 minutes read

The AI Use-Case Race Is Solving the Wrong Problem

Many marketing organizations already have the data, models and automation they once considered out of reach, yet performance is not improving at the same pace. The missing piece is a system that turns intelligence into better decisions, repeated at scale.

Research and Report 19 Oct 2026 5 minutes read

Driving circular performance: defining and implementing the right indicators

Measuring circularity is essential to effectively managing it. A benchmark conducted by Sia among 50 European companies highlights practices that remain heterogeneous. This study proposes a method for structuring and implementing appropriate indicators.

Article 16 Oct 2026 7 minutes read

The Workforce Ahead: Designing and Planning for Agentic AI

Agentic AI is shifting cost from headcount to tokens, and jobs are too coarse a unit to plan around. Sia helps organizations redesign work around tasks and skills and govern AI spend with the same rigor as headcount, so the workforce can adapt before costs force the decision.