Destinations Are Investing in MICE Tourism. The…
Publications
Articles, research and insights.
-
Article 6 minutes read
Destinations Are Investing in MICE Tourism. The Strategic Advantage Lies in Knowing What Will Move the Needle
Rankings show where a destination stands in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market , not why or what to do next. Sia's MICE Maturity Framework scores destinations across six pillars and turns capability gaps into investment priorities.
-
Article 2 minutes read
The Cyber-Physical Inflection: When Everyday Systems Become Weapons
Four moves. Five controls. Two question for your team this week.
-
Research and Report 4 minutes read
2026 Edition of the Canadian Hydrogen Observatory
With 103 announced projects and 6.7 Mt/year of projected low-carbon hydrogen (H₂) production capacity, Canada maintains its ambition to become a major producer of low-carbon H₂. But the sector is entering a more demanding phase, with delays and dormant projects multiplying.
-
Article 5 minutes read
SAF at the Crossroads: From Policy Ambition to Industrial Reality
Aviation is under increasing pressure to decarbonize, but many of the technologies expected to transform the sector are still years away from large-scale deployment.
-
Research and Report 5 minutes read
AI Use Cases in Industry: Where to Start to Maximize ROI?
In industry, the first AI use case to deploy is not the most ambitious one, but the one whose return on investment is fast, reliable and replicable from one site to another. This is the key finding of the 2026 benchmark conducted by Sia and La Ruche Industrielle de Lyon.
-
Article 5 minutes read
Data Center Delivery Assurance
Most of what drives a data center’s energization date sits with utilities, regulators, and suppliers, not the builder. Sia explains the pattern behind late dates and five questions that show whether yours holds, so you can act before the slip is expensive.