The Era of Agentic Commerce: A Strategic…
The 2026 FINRA Regulatory Oversight Report revisits long-standing compliance priorities while placing increased emphasis on generative AI (GenAI), emerging risks, and operational challenges for member firms. The report offers actionable guidance to help firms strengthen compliance frameworks, enhanc
FINRA emphasizes that its rules remain technologically neutral, and federal securities laws continue to apply when firms deploy GenAI. Member firms must evaluate compliance considerations before testing or deploying AI, particularly in areas such as supervision, communications, recordkeeping, and fair dealing.
In 2025, FINRA observed three primary GenAI use cases:
For 2026, FINRA highlights 12 additional use cases, including:
FINRA outlines several areas firms should address:
Governance & Risk Management: Establish enterprise-wide supervisory processes for GenAI, mitigate risks like hallucinations and bias, and ensure cybersecurity programs cover AI-enabled threats.
Supervision: Implement review and approval processes, model risk frameworks, and thorough documentation to maintain control over AI applications.
Testing & Monitoring: Regularly test AI outputs for reliability, accuracy, privacy, and compliance, and continuously monitor operations to ensure alignment with regulatory requirements.
For the first time, FINRA includes guidance on AI agents, defined as systems capable of autonomously performing tasks. While offering benefits like speed and cost savings, AI agents introduce unique risks:
Firms should implement human-in-the-loop oversight, tracking, and control mechanisms to mitigate these risks.
FINRA also reiterates long-standing areas of focus:
Sia helps financial firms proactively assess compliance programs and strengthen oversight, particularly around AI adoption. Leveraging a global AI ecosystem of 12 R&D labs, 300+ data scientists, and 500+ AI agents, Sia supports clients in:
By combining AI expertise with regulatory knowledge, Sia ensures firms can scale innovation responsibly while maintaining strong human-led oversight and regulatory defensibility.
Associate Partner, Financial Services | New York
Zoya is an Associate Partner in our Financial Services Practice leading the Legal and Compliance unit.