Customer Data Platform (CDP) Strategy Guide
Consulting
Senior Marketing Data & Insights Analyst
48 Wall Street, 10043 New York, États-Unis
Company description
About Sia
Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
Sia Experience is the marketing and creative pillar of Sia. We thrive at the intersection of strategy, consulting, and marketing communications. Our end-to-end solutions blend category-leading design, technology, and strategic insight to craft transformative experiences and connectivity. Our agency X consulting model is big enough to deliver, and small enough to be nimble.
Job description
We’re looking for a unique kind of analyst — someone who can do more than pull numbers. This role blends deep quantitative skills with qualitative insight development, helping clients not only understand what’s happening, but why it matters and what to do next.
As a Senior Marketing Data & Insights Analyst at SiaX (the creative arm of Sia Partners), you’ll work across industries and campaigns to translate data into actionable narratives that shape strategy. You’ll advise clients on what to measure, help define KPIs aligned with business goals and interpret customer behavior in ways that drive performance and unlock new opportunities. You will need to be insights-driven, and a key voice in helping teams and clients understand what the data says and what it means.
This role sits at the intersection of data science, marketing strategy, and customer insights — with an emphasis on performance analytics, proactive market intelligence, and insights that drive creative and media activation.
Your Impact
- Lead performance analysis across campaigns to surface insights that inform creative, media, and customer experience strategies
- Monitor seasonal trends, cultural moments (e.g., flu season, fitness cycles), and health/wellness search patterns to identify campaign timing and messaging opportunities
- Translate trend signals into actionable media and creative recommendations that align with client and platform capabilities
- Collaborate with strategy and account teams to shape measurable campaign objectives and define success
- Design marketing measurement frameworks and deliver clear, insight-driven reports and dashboards tailored to client goals
- Analyze paid media (Meta, Google Ads, YouTube, TikTok, CTV), website/app analytics, and funnel performance across channels
- Create automated dashboards and alerts to track performance and surface emerging opportunities
- Support test-and-learn initiatives, statistical modeling, and experimental design including lift studies and A/B testing
- Analyze customer journeys and behavioral trends to uncover insights and surface optimization opportunities
What Success Looks Like
- Creative Optimization: Identify 3+ winning creative elements or messages that improve conversion rates by 15%+
- Audience Insights: Define 2–3 high-value audience segments with 20%+ higher lifetime value than baseline
- Trend Activation: Identify and activate 2+ seasonal or cultural opportunities that drive above-average engagement
- Internal teams look to you to shape storylines that elevate campaign work and performance narratives
- Clients view you as a trusted thought partner who connects the dots between insight and impact
- You challenge assumptions, ask smarter questions, and guide teams toward more informed decisions
Qualifications
- 4–6+ years of experience in marketing analytics, strategy, or data science — ideally in an agency or client-facing environment
- Proven ability to combine quantitative analysis with strategic storytelling
- Expert proficiency in Adobe Analytics and analyzing web/app performance metrics
- Fluency in extracting and interpreting paid media data across platforms (Meta, Google Ads, YouTube, TikTok, CTV, etc.)
- Strong understanding of marketing funnel performance and omnichannel attribution approaches
- Experience with statistical testing, lift analysis, and experimental design
- Advanced Excel/Google Sheets, SQL, and one or more BI tools (Tableau, Looker, or similar)
- Strong data visualization and reporting skills — you don’t just show data, you tell the story behind it
- Experience working across industries, verticals, or high-growth environments where priorities shift fast
Additional information
Compensation & Benefits
The expected compensation for this role is $120-125k per year. The exact salary will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.
- Salary + Annual Discretionary Bonus
- Healthcare coverage that includes 3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha
- Flexible Spending Account (FSA)
- Paid Time Off
- Parental leave paid at 100% of base pay for all new parents
- 9 Company Holidays + 1 Floating Holiday
- 401(k) Plan - 4% matching and vested on day 1
- College save-up plan & college loan repayment plan
- Monthly cell phone stipend
- Pre-tax account for Parking and Mass Transit
- Sia provides several wellness and incentive programs free of charge through the firm medical plan – Anthem - such as:
- Gym Reimbursement
- LiveHealth Online
- Well-being Coach
- Building Healthy Families Program
- And much more
Diversity, Equity, Inclusion & Belonging
At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.
Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Office Workplace Guidelines
Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.
Work Authorization & Sponsorship
At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).