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Locations
Since establishing a presence in Qatar in 2012, Sia has grown into a trusted advisory partner for public and private sector organizations across the country and the wider GCC. Based in Doha’s West Bay, our Qatar office reflects our long-term commitment to the market and our confidence in Qatar’s continued transformation and regional influence.
In Qatar, we support clients across key sectors, with a primary focus on Government, Energy, Utilities & Climate, Banking, and Insurance, as well as Life Sciences & Healthcare, Mobility & Transportation, Culture & Tourism, Consumer, Luxury & Retail, Technology, and Media & Telecom.
We adopt an intimate approach to supporting organizations address their aspirations by bringing experience, passion, analytical rigor, & utmost flexibility. We possess a successful track record across the GCC ecosystem having been entrusted as a strategic partner on +1,000 engagements. We bring a blend of managemnet consulting with deep expertise in digital transformation, AI, data science and sectorial knowledge.
Our Capabilities
We help organizations clarify their direction, make the right choices, and translate ambition into actionable roadmaps.
Strengthen planning, KPI frameworks, performance reporting, and decision-making to improve enterprise execution.
Anticipate disruption, explore new opportunities, and shape future-ready strategies and portfolios.
Establish robust governance, align stakeholders, and accelerate delivery across complex transformation programs.
Enable end-to-end digital transformation—from vision and target operating model to implementation and adoption.
Unlock value from data through scalable AI and analytics use cases, supported by strong foundations and responsible practices.
Enhance customer experience and marketing effectiveness across journeys, channels, and measurement.
Improve operational excellence by streamlining processes, reinforcing ways of working, and elevating service delivery.
Advance talent, skills, and workforce transformation agendas to build high-performing organizations.
Deliver credible ESG strategies and decarbonization pathways that are measurable and value-creating.
Drive adoption through leadership alignment, clear communications, and capability building to embed change sustainably.
Meet our team
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Rafael Lemaitre
Partner, UAE Market Leader | Strategy, Growth & Innovation Middle East Leader
Rafael is a Partner at Sia. He has developed his professional career in management consulting, having specialized in innovation management and strategy execution.
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Carlos Guevara
Partner, Qatar Market Leader | Business & Digital Transformation Middle East Leader
Since 1997, Carlos has advised over 50 organizations, across +15 countries. Before joining Sia, he co-founded the boutique consultancy ShiftIN Partners. He also held leadership positions at The Palladium Group and at the global giant CEMEX.
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Roberto Wyszkowski
Partner, KSA Market Leader | Growth & Innovation Global Leader
For the past 20 years, Roberto has served as consultant and management coach at many large organizations, focusing on strategy planning and execution, innovation, change management, and corporate performance management.
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Cesar Moukarzel
Partner | Citizens' Services Global Leader
Cesar is an Partner at Sia in the Middle East. He leads and focuses on the Government sector, as well as Strategy Development & Execution, Innovation Management, and Large Transformations.
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Khalid El Bachraoui
Associate Partner | Data & AI Middle East Leader
Khalid is an Associate Partner based in Dubai, with extensive experience in business and digital transformation, and cross-sector expertise in AI, data, digital innovation, and customer experience.
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Patrick Holzer
Associate Partner, UAE
Patrick is an Associate Partner based in the UAE, advising dynamic organizations on strategic growth through foresight, innovation, and economic cluster development, with a focus on tourism and the culture and creative industries.
- Tourism
- Optimized Customer Service
- Organizational Development
- Business Strategy & Corporate Planning
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Anis Balla
Managing Director, UAE
Anis is a Dubai-based Managing Director at Sia, where he leads the Energy, Utilities, and Transport activities for the Middle East. Graduated in industrial engineering and holding a master’s degree in business management, he leverages his global background to drive strategic projects focused on innovation, business transformation, and human capital
- Energy, Resources & Utilities
- Mobility
- Supply Chain & Logistics
- Business Strategy & Corporate Planning
- Growth & Innovation
- Business Transformation
What our experts say
Offices
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Al Fardan Office Tower
Office 804, PO Box 31316 West Bay, Doha, Qatar
Phone. : +974 4410 1635
Doha
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