The Impact of Digitalisation on Decarbonisation…
Customer knowledge and marketing
As customers have access to information anywhere, anytime, it makes it increasingly important to collect customer insights to understand how they will behave when interacting with brands and organizations.
The deeper companies understand customers, the more successful they will be at delivering relevant offers.
Using AI in marketing areas is the key to turn data into actionable insights and to understand the targeted audience better. It can be used for:
- Customer segmentation
- Real-time analytics to bring marketing insights into campaigns immediately
- Predictive analytics to study customers’ behavior, to qualify and prioritize leads, to bring the right product to the market, to identify the highest value customers
- Recommendation engines to provide a personalized experience and high satisfaction rates to the customers
