Agents Are The New Interface. In Risk Modeling,…
Publications
Articles, research and insights.
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Use Case
60% Higher ROAS as a Department Store Goes Omnichannel
Sia helped a leading European department store transition to an omnichannel marketplace model by defining its e-commerce strategy, improving the customer experience and digital marketing performance, and increasing ROAS by 60%.
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Use Case
One Five-Year Strategy for a State-Owned Tech Group
Sia helped a leading Middle Eastern state-owned technology group align its parent company and subsidiaries around a five-year strategy, translating shared objectives into actionable plans, KPIs and governance to strengthen execution.
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Article 2 minutes read
Predict4Resilience: Leveraging AI and Weather Data to Strengthen Grid Resilience
Sia supported SP Energy Networks (SPEN), part of the Iberdrola Group, in the development of Predict4Resilience (P4R): an advanced decision-support tool designed to help Control Room engineers anticipate and respond to severe weather events and storms impacting the electricity network.
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Article 3 minutes read
MMO: Measurement at the Heart of Marketing Decision-Making
Marketing Measurement & Optimization (MMO) and MMM have become strategic tools for driving performance. Discover how to unify your data (attribution, testing, media mix) to gain a 360° view, objectively evaluate your investments, and bridge the gap between marketing and finance.
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Use Case
Decoding NDC for Airline Distribution
Sia supported a leading international air transport organization in assessing the NDC solutions market and airline data strategies, identifying critical success factors and defining a value-driven roadmap.
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Use Case
Winning Back the Digital Shelf in E-Commerce
Sia supported a European leader in home appliances and electronics in strengthening its e-commerce competitiveness by assessing its market, customer journey, and digital capabilities.