Customer Data Platform (CDP) Strategy Guide

Articles, research and insights.
Article 4 minutes read
Global Investment Application Benchmark 2025
A Global Analysis of Digital Investment Platforms
Article 2 minutes read
T+1 | UK & Europe to Follow the Americas’ Lead
As T+1 reshapes global markets, Sia explores its impacts and offers a robust framework to help UK & EU firms prepare for the shift.
Research and Report 2 minutes read
The CPO of Tomorrow
Sia presents key insights from a global study on how Chief Procurement Officers are evolving to meet tomorrow’s challenges in strategy, skills, and sustainability
Research and Report 5 minutes read
Energy Stations Loyalty Programs
In a rapidly changing energy sector, loyalty is becoming a strategic lever for fuel distributors. This article explores how loyalty programs are reshaping the customer experience and transforming the relationship at the pump.
Article 6 minutes read
Building the AI-Powered, Human-Driven HR Organization
A Pragmatic Roadmap for Modernizing HR
Research and Report 2 minutes read
The Case for Floating Wind
This study provides an in-depth analysis of the potential and challenges associated with floating wind technology, focusing on technical, economic, and market perspectives.