Publications

Article 27 Mar 2026 3 minutes read

The Era of Agentic Commerce: A Strategic Framework for the Dual-Interface Brand

Commerce is entering a new phase. Not because consumers have disappeared from the journey, but because their role within it is being redefined. he linear, click-driven funnel—designed for explicit, human-led navigation—is being compressed and redistributed by AI.

Use Case 24 Mar 2026

One Five-Year Strategy for a State-Owned Tech Group

Sia helped a leading Middle Eastern state-owned technology group align its parent company and subsidiaries around a five-year strategy, translating shared objectives into actionable plans, KPIs and governance to strengthen execution.

Article 23 Mar 2026 2 minutes read

Predict4Resilience:  Leveraging AI and Weather Data to Strengthen Grid Resilience 

Sia supported SP Energy Networks (SPEN), part of the Iberdrola Group, in the development of Predict4Resilience (P4R): an advanced decision-support tool designed to help Control Room engineers anticipate and respond to severe weather events and storms impacting the electricity network. 

Article 18 Mar 2026 3 minutes read

MMO: Measurement at the Heart of Marketing Decision-Making

Marketing Measurement & Optimization (MMO) and MMM have become strategic tools for driving performance. Discover how to unify your data (attribution, testing, media mix) to gain a 360° view, objectively evaluate your investments, and bridge the gap between marketing and finance.

Use Case 18 Mar 2026

Decoding NDC for Airline Distribution

Sia supported a leading international air transport organization in assessing the NDC solutions market and airline data strategies, identifying critical success factors and defining a value-driven roadmap.

Use Case 16 Mar 2026

Winning Back the Digital Shelf in E-Commerce

Sia supported a European leader in home appliances and electronics in strengthening its e-commerce competitiveness by assessing its market, customer journey, and digital capabilities.