MMO: Measurement at the Heart of Marketing…
Publications
Articles, research and insights.
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Article 1 minute read
Artificial Intelligence and Asset Management
Artificial Intelligence has become an essential subject for all actors in Finance. This is particularly the case for the Wealth Management business lines.
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Article 6 minutes read
French energy companies and digital transformation
Big Data, Smart Factory, Cloud... the advent of new digital technologies is perceived by companies as a source of competitive advantages, especially in sectors requiring operational asset management such as energy.
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Article 8 minutes read
Exploring the context of data-driven customer journeys
At Sia Partners, we receive numerous questions involving customer journey management and more precise, the willingness to fully understand and execute this in a highly data-driven fashion.
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Article 3 minutes read
AI and new digital platforms
How to integrate Datascience into operational practices? The interest of digital platforms in data oriented communities !
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Article 1 minute read
AI as an Ally in the Fight Against Financial Crimes in Banking
Artificial Intelligence (“AI”) is the use of software applications - and sometimes specialized hardware - that utilize algorithms that make decisions similar to human cognition.
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Article 6 minutes read
IA and RPA Saga: Smart Solutions in Banking Customer Services
As part of the work around Artificial Intelligence (AI) and Robotic Process Automation (RPA) in retail banking, Sia Partners offers a saga of three articles offering thematic zooms on banking processes affected by AI and RPA: customer service, regulatory and pre-sales.