The Workforce Ahead: Designing and Planning for…
Publications
Articles, research and insights.
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Article 3 minutes read
MMO: Measurement at the Heart of Marketing Decision-Making
Marketing Measurement & Optimization (MMO) and MMM have become strategic tools for driving performance. Discover how to unify your data (attribution, testing, media mix) to gain a 360° view, objectively evaluate your investments, and bridge the gap between marketing and finance.
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Use Case
Decoding NDC for Airline Distribution
Sia supported a leading international air transport organization in assessing the NDC solutions market and airline data strategies, identifying critical success factors and defining a value-driven roadmap.
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Use Case
Winning Back the Digital Shelf in E-Commerce
Sia supported a European leader in home appliances and electronics in strengthening its e-commerce competitiveness by assessing its market, customer journey, and digital capabilities.
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Use Case
Reinventing the Luxury In-Store Checkout, Worldwide
Sia helped a world-renowned luxury brand roll out a new in-store payment experience internationally, providing program management, stakeholder coordination and operational-readiness support across markets.
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Article 3 minutes read
Fixing the Vibe Coding Productivity Paradox
With the rise of “vibe coding,” AI systems can now generate most code at unprecedented speed. Yet organizational productivity gains remain modest. True productivity improvements emerge when companies redesign workflows, trust mechanisms, and governance to operate with autonomous AI systems.
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Article 3 minutes read
AI Engineering: A Paradigm Shift Beyond the Agile Revolution
The transition to Agentic Engineering represents a deeper structural change than the historical move from Waterfall to Agile. While Agile optimized human processes, AI Agents are now redefining production itself by allowing humans to shift from line-by-line implementers to system orchestrators.