EUR 20M+ in New Premium for a Direct Insurer

The insurance industry is undergoing rapid transformation, with direct-to-customer channels becoming increasingly important for growth and customer engagement. Companies are investing in digitization, data analytics and operational excellence to improve efficiency, enhance the customer experience and expand market share. 

 In this context, a leading insurer in a European market launched a Direct Retail Transformation Program to support a rapid growth strategy in its Direct Business. The program required a structured approach to managing change, optimizing processes and delivering measurable financial and operational outcomes. 

The insurer sought to: 

• Implement a sustainable change framework across multiple business functions. 
• Support growth in its Direct Business through digitization, data and diversification. 
• Achieve measurable improvements in revenue and operational efficiency. 
• Align the organization across four program pillars: Digitization, Data, Diversification and Day-to-day excellence. 

Sia designed and delivered a comprehensive Portfolio Change Framework to enable sustainable change across the organization: 

• Portfolio Change Framework: a structured methodology to guide transformation initiatives across the organization. 
• Program delivery: support for execution across the four program pillars: Digitization, Data, Diversification and Day-to-day excellence. 
• Operational optimization: identifying efficiency opportunities and implementing solutions that reduced FTE requirements and streamlined workflows. 

The program delivered measurable results across its four pillars: 

• More than EUR 20 million in increased gross written premium. 
• Savings of more than 40 FTE. 
• Stronger capabilities in Digitization, Data, Diversification and Day-to-day excellence. 

 By combining change management expertise, a structured portfolio approach and a focus on measurable outcomes, Sia helps insurers turn growth strategies into delivered results.