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Customer expectations of banking innovation in UAE and KSA

Sia Partners conducted a study with Happydemics to understand the uses, expectations and motivations of people with regard to subscribing to a bank in UAE and KSA.

Objectives of the study

  1. Measure customer satisfaction within banking (innovation, customer relationship) and customer expectations for the services of tomorrow.

     
  2.  Evaluate innovation of offers & services in the banking sector from the perspective of clients.

     
  3. Challenge pre-conceived ideas: Customers still remain attached to a personalized advisor and a physical agency; Online or mobile banks innovate more than traditional banks; customers are relatively dissatisfied with the digital experience offered by banks.

     
  4. Determine the drivers of choice for a bank.

     
  5. Test customer appetite on new customer-bank relationship models.

     
  6. Test customers' appetite for new products that banks are considering distributing.

     
  7. Measure the weight of CSR in the expectations of customers vis-à-vis their bank.

Download the results here:

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Sia integrates this data in its client database to send you marketing communications (invitations to events, newsletters and new commercial offers).
This data will be kept for 3 years before being deleted and you can withdraw your consent to the processing of your data at any time.
To learn more about the management of your personal data and to exercise your rights, please consult our Data Protection Policy.

Your data are used by Sia to process your request for documentation. Your personal data will be retained during 3 years. Fields followed by “*” are mandatory and required in order to process your request. Please note that you have rights regarding your personal data. For more information, we invite you to read our data protection policy

To find out more about clients’ banking expectations, feel free to contact us!

Sia integrates this data in its client database to send you marketing communications (invitations to events, newsletters and new commercial offers).
This data will be kept for 3 years before being deleted and you can withdraw your consent to the processing of your data at any time.
To learn more about the management of your personal data and to exercise your rights, please consult our Data Protection Policy.

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Your data are used by Sia to process your contact request. Please note that you have rights regarding your personal data. For more information, we invite you to read our data protection policy

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