Women At The Helm
How and What.
The B2B customer service addresses 3 types of profiles: companies, companies’ customers and companies’ employees.
Regardless of the client’s profile, customer service excellence delivery is a rising focus in B2B organizations as customer experience drives satisfaction, loyalty, and revenues.
This statement gets even more crucial in a business to business environment where clients are fewer but represent a large source of income, up to billions of revenues in some industries.
At the same time, the digital is establishing new standards for fast and seamless customer services: final clients and prospects’ expectations as personal consumers are progressively migrating into the B2B space.
This article focuses on highlighting insights Sia Partners believes to be key to insure B2B customer services’ excellence.