Quality of Work Life: an evolving definition
120 employees dedicated to creativity and design activities, spread over 10 design centers worldwide, join forces under a single brand, SiaXperience, a new leader in creative and design consulting services.
Sia Partners began its strategy of developing design and creativity activities in 2018 with the acquisition of the digital agency, Fove, and continued in 2019 with the acquisition of design thinking agency, nod-A. Counting strong growth over the past two years, the group remains true to this strategy, bringing together all of its design, creativity and customer experience skills under a single brand, SiaXperience. This will generate €20 million in revenue with 120 employees spread across 10 design centers: Paris, San Francisco Bay, Montreal, London, Los Angeles, Hong Kong, Amsterdam, Lyon, Seattle.
SiaXperience's ambition is to develop connectivity between brands and consumers, with a powerful analytical stance at the service of best practices in creativity and design. The offer is structured around three service lines: Digital Marketing, Collaborative Design and Growth Strategy.
SiaXperience operates in all sectors, and, in particular, with major players in American Tech, European Utilities and global players in the lifestyle and cosmetics industries.
Charles Denis (Paris) and Raazi Imam (San Francisco), Co-Managing Partners, will lead SiaXperience activities.
"The launch of a new brand carries a strong emotional charge, but it goes beyond that. With just over €20m in revenue, and a little over 5% of the group's activity, this marks the birth of a third business area, alongside management and strategy consulting, and artificial intelligence. In a highly competitive field, our origins define our particular added value: complete synergy with our business experts and strategists, seamless access to a talent pool of an unequaled technical level in any traditional digital agency, and natively global thanks to our 10 locations," says Matthieu Courtecuisse. "The profitability of these activities is in line with that of management consulting and we expect to grow organically at a rate of 40% to 50% per year over the next three years. We also plan to invest up to €15m over 3 years, for possible acquisitions and to develop new lines of business, notably around 3D and XR with a dedicated recruitment plan.