MMO: Measurement at the Heart of Marketing…
Publications
Articles, research and insights.
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Article 1 minute read
Leveraging Data Science to Foster Cross-Selling
The very ambition of a bancassurance partnership is to deepen customer engagement, through an extended client reach and to create additional cross-selling opportunities.
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Article 7 minutes read
Blockchain: integrate CSR into the value of final products
Can we imagine a virtuous economic paradigm in which social and environmental externalities are integrated into the value of the final product ?
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Article 1 minute read
How German renewables are taking over Belgian interconnectors
A description of the loop flow phenomenon, its causes, impacts and possible solutions
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Article 9 minutes read
Introduction to Sentiment Analysis
How Sentiment Analysis using NLP helps you understand Customers better
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Article 9 minutes read
A Twitter vision on the campaign for the mayor of Paris
Applying natural language processing techniques on Tweets
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Article 9 minutes read
AI applied to football: uncover the most promising talent
Clustering algorithms on football players