Benchmarking Automotive Offers at Scale

The automotive industry is increasingly competitive. Manufacturers and service providers continuously adjust their offers in response to evolving consumer expectations, regulatory changes and digital disruption, and market players must watch pricing and product positioning closely. A practical obstacle is the lack of standardized naming across the industry, which makes a direct comparison of offers complex and calls for an automated approach. 

In this environment, a leading automotive company sought to benchmark its extensive catalog of products and services against its competitors.

The company aimed to: 

• Benchmark a large portfolio of products and services against competitors' offers. 
• Overcome inconsistent naming conventions that made comparisons complex. 
• Gain data-driven insights into market positioning and pricing dynamics. 

Sia designed and implemented a comprehensive benchmarking and analysis tool: 

• Data scraping: automated collection of competitors' products and services, creating a structured matrix of comparable offers. 
• Price gap analysis: a detailed analysis of price differentials to identify competitive gaps and opportunities. 
• Dashboard and automation: a data visualization dashboard to explore results, and a scalable process for continuous data updates. 

The tool gave the company a comprehensive view of the competitive landscape across its product lines and a detailed price gap analysis to refine its pricing and commercial strategy. 

By combining automated data collection, price analytics and a clear view of the market, Sia helps companies compete with confidence in crowded markets.