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Sia Partners Opens Office in Shanghai

Sia Partners strengthens its presence in the APAC region.

We are thrilled to announce that we are opening an office in Shanghai, China. Currently operating in seven locations across the APAC region, we are now expanding into China's mainland.  

We established a presence in the region in 2008 in Hong Kong SAR, our Asia Headquarters. Over 60 consultants of 15 nationalities serve clients in the Greater China Region. We then expanded to Singapore in 2011, Japan in 2014, and more recently, Australia in 2022 and India in 2024.  

Expanding into Shanghai to be closer to clients in the region was a logical next step. This move further strengthens our integrated network in the APAC region. We will be able to serve international clients developing in Chinese markets, but also Chinese corporations looking to expand globally.    

Our initial priority sectors in this market will be Luxury and Lifestyle, and Financial Services, as we build our offerings.  

To support our clients, we are planning to hire 20 people and grow the business by 35% over the next two years. The team will operate from our office located in Arcc Spaces, contemporary office facilities with views of the Shanghai skyline. 

"We believe there are many opportunities to seize in Shanghai and we are well positioned to support our clients both inbound for international clients in the Chinese market, but also outbound to support Chinese firms in their international development in Asia, the Middle East, Europe and North America thanks to our presence in 50 markets and 20 countries. The current economic and geopolitical climate means several companies need to rethink their positioning and we can make a difference by bringing the right expertise in a complex world,” explains Vincent Kasbi, Managing Partner of Asia. 

Enjoyce Zhu has been appointed Partner in Shanghai to lead our market development in China. She says, “I'm excited to join Sia Partners to tap the potential of China market. I believe that after two decades of disruptive local digitalization initiative that probably outpaced the rest of the world, the market is now cooling down and geared towards a more sustainable way of digital transformation.” 

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