Contract-Director of Integrated Strategy & Customer Experience

Description du poste

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia Title: Independent Contractor 

Project Title: Director of Integrated Strategy & Customer Experience

Project Length: 01/31 through 12/31/2026 (contracted quarterly)

Project Hours Estimated: 16 hrs per week

Fixed Fee Range: $149-$159 per hour

Location: New York, NY or Remote

Sia Experience is seeking a Director of Integrated Strategy & Customer Experience Freelancer to shape how brands connect with people across their full ecosystem—and to ensure those connections drive clear, measurable impact. This role is for a strategic leader who thinks deeply about human behavior—audience mindsets, motivations, emotional drivers, and the moments that influence decision-making—and knows how to translate those insights into cohesive brand, communications, and experience strategies that are informed by both qualitative insight and performance data.

You will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. The goal is to ensure the ecosystem reflects what customers actually need, care about, and respond to—while clearly defining what success looks like and enabling teams to measure, learn, and optimize over time. You’ll partner closely with Creative, Growth, Analytics, and Client Leadership—working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement—guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences that feel relevant, resonant, and purposeful.

Your Impact

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion.
• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, and measurement work together in an integrated offering.

What Success Looks Like

Audience Insight & Behavioral Understanding

• The team rallies around a clear, shared understanding of who the audience is, what they care about, and why they behave the way they do—supported by research and behavioral data.
• Strategy consistently starts from human truth and is reinforced by performance signals, resulting in work that feels intuitive, relevant, and grounded.
• Client conversations evolve from surface-level tactics to deeper discussions about motivation, mindset, moments that matter, and how effectiveness is measured.

Experience & Narrative Architecture

• The brand shows up as a cohesive, intentional ecosystem—not disconnected campaigns or channels—with clarity on how success is defined across the customer journey.
• Stories evolve naturally across touchpoints, with each interaction reinforcing a clear emotional and functional value exchange that can be evaluated over time.
• Teams can clearly articulate how individual ideas ladder to a broader narrative and experience vision and how impact is assessed and optimized.

Strategic Leadership & Creative Enablement

• Creative teams feel inspired, focused, and well-armed—briefs unlock better thinking while clearly defining objectives, success criteria, and learning agendas.
• Creative work reflects strong audience insight, strategic intent, and a clear understanding of what outcomes the work is meant to influence.
• Strategy is seen as a catalyst for great creative and smarter decision-making, elevating both ambition and effectiveness.

Cross-Disciplinary Orchestration

• Strategy acts as connective tissue across Creative, Growth, Analytics, and Client teams—aligning vision, execution, and performance measurement.
• Planning feels intentional and customer-led, with shared priorities and a common understanding of what success looks like.
• Teams understand not just what they are doing and why—but how progress will be measured and learned from.

Client Partnership & Business Impact

• Clients view you as a trusted strategic partner who helps them see their business and customers more clearly and make more informed decisions.
• Strategic thinking drives longer-term relationships, deeper scope, and more meaningful influence by connecting insight, experience, and results.
• Your work contributes to stronger client outcomes and reinforces SiaX’s reputation for insight-led, integrated strategy with measurable impact.