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Is it time for a new CRM? If so, then which is the right CRM for your organization?

Insight

Is it time for a new CRM? If so, then which is the right CRM for your organization?

Users have a love-hate relationship with their CRM but for too many, it is mostly the latter. Despite great strides made with the CRM experience over the years, we find that users do not embrace the CRM like they do their social media accounts. And just like many social media posts, the information in the CRM tends to be exaggerated.

 

Our Insight discusses the key signals that indicate when it is time to replace the CRM and we discuss in detail how to go about selecting the right new CRM for your organization CRM’s are a mirror reflection of the organization itself. The mirror reveals how the organization goes to market, sells its
products and services its clients. CRM shows how well people work together (or not). 

 

The reports generated by the CRM highlight the metrics most valued by management and the depth of detail they require. CRMs can’t make your
organization ’s products or services better. However, if you look carefully, your CRM will tell you where improvements are needed, and
which sales opportunities were left on the table.

 

If you don’t like what you see in the mirror, or the image is not clear, then it may be time to replace your CRM.CRM users are now being enticed by machine learning assistants combined with new automation features to generate excitement.

 

So stop and look closely for a moment.

Then ask yourself what does your CRM mirror reveal?

 

Download the Insight here.

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