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Martin Hermsen

Partner, Digital, Marketing and Customer Experience | Amsterdam

Martin Hermsen

Martin studied Information Engineering at the Amsterdam University of Applied Sciences and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

Martin is currently focusing on helping clients to develop new growth strategies in the digital economic climate, to become digital-enabled customer-centric companies by building world-class digital marketing and customer-facing capabilities.

Prior to Sia Partners, Martin held senior positions at Accenture, Deloitte and Capgemini. Martin has worked in many different countries around the world, and lived and worked for 5 years in the United States.

Over the years, Martin gained deep experience in  Digital growth strategy, Digital Transformation, Distribution strategy, eCommerce strategy and growth, Market and marketing strategy, Omnichannel marketing & distribution, Mobile everything: marketing, sales, payment, Customer analytics, segmentation, and big data, Marketing return on investment optimization (MROI), Marketing Operations and Campaign Management, Marketing and Sales organization design, Sales force effectiveness/excellence, Marketing resource management, Marketing, and Sales performance management, Design and implementation of loyalty programs.